People do business with those they know, like, and trust. Developing relationships is the most effective strategy to get into the ‘know’ like and trust’ realm. Therefore, networking is important and could become the lifeblood of your business.
There are many options to choose from – paid and unpaid. Which option is best for you? Are you more comfortable engaging the man on the street and handing out a business card or will membership in a Chamber of Commerce be a better return on your investment?