This is the first and most important step in starting your business.  Choose a name that is distinctive and memorable for branding and registration purposes and speaks to the intent of your product or service.  I recommend you narrow your choices to three options; then get the reaction of a few people you trust.  If you are also choosing a logo, get the rights assigned to you by the creator.

You must avoid the mistake of choosing a company name that has Trademark Registration, Domain Ownership, and Infringement Issues.  The following are some of the steps to choosing a viable name.

  1. Google Search
  2. Search State Records
  3. Search USPTO Records
  4. Search domain Registration Sites
  5. Now choose